/* ============================================================
   HelpUGrow CRO — design tokens + base
   Translates to Elementor: ALL motion is fade-up / parallax /
   marquee / sticky — no exotic libs required.
   ============================================================ */

:root {
  /* PRIMARY */
  --teal:        #113F46;
  --brick:       #7F4945;
  --cream:       #FFF3E3;
  --sky:         #9BD4E4;
  /* SECONDARY */
  --teal-deep:   #031E24;
  --orange:      #F29857;
  --slate-blue:  #7F96B8;

  /* tints */
  --teal-15:  rgba(17,63,70,.15);
  --teal-08:  rgba(17,63,70,.08);
  --cream-soft: #F8EFDD;
  --ink:      #0B1F22;
  --ink-soft: rgba(11,31,34,.65);
  --line:     rgba(17,63,70,.16);

  /* type */
  --serif: 'Cormorant Garamond', 'Argent', 'EB Garamond', Georgia, serif;
  --sans:  'Montserrat', system-ui, -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif;

  --container: 1320px;
  --pad: clamp(20px, 4vw, 56px);

  --ease: cubic-bezier(.22,.61,.36,1);
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}
body {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 400;
  color: var(--ink);
  background: var(--cream);
  line-height: 1.55;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: 0; background: none; }

/* ---------- typography ---------- */
.display, h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 400;
  letter-spacing: -0.01em;
  color: var(--teal);
  line-height: 1.02;
  margin: 0;
}
h1 { font-size: clamp(48px, 7.2vw, 132px); }
h2 { font-size: clamp(36px, 5vw, 84px); }
h3 { font-size: clamp(24px, 2.4vw, 36px); }

.eyebrow {
  font-family: var(--sans);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  font-size: 11px;
  font-weight: 600;
  color: var(--brick);
}

.lead {
  font-size: clamp(16px, 1.2vw, 19px);
  line-height: 1.65;
  color: var(--ink-soft);
}

.italic-accent { font-style: italic; color: var(--brick); }

/* ---------- layout ---------- */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding-inline: var(--pad);
}
section { position: relative; }
.section-pad { padding-block: clamp(80px, 10vw, 160px); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 26px;
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  border-radius: 999px;
  transition: transform .35s var(--ease), background .25s, color .25s, border-color .25s;
  will-change: transform;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--teal); color: var(--cream); }
.btn-primary:hover { background: var(--teal); }
.btn-outline { color: var(--teal); border: 1.5px solid var(--teal); }
.btn-outline:hover { background: var(--teal); color: var(--cream); }
.btn-light { background: var(--cream); color: var(--teal); }
.btn-light:hover { background: #fff; }

.btn .arr {
  width: 18px; height: 12px; position: relative;
  transition: transform .35s var(--ease);
}
.btn:hover .arr { transform: translateX(4px); }
.btn .arr::before {
  content: ''; position: absolute; left: 0; top: 50%;
  width: 100%; height: 1.5px; background: currentColor; transform: translateY(-50%);
}
.btn .arr::after {
  content: ''; position: absolute; right: 0; top: 50%;
  width: 7px; height: 7px; border-top: 1.5px solid currentColor; border-right: 1.5px solid currentColor;
  transform: translate(-1px, -50%) rotate(45deg);
}

/* ---------- reveal-on-scroll ---------- */
[data-reveal] {
  opacity: 0;
  transform: translateY(40px);
  transition: opacity 1s var(--ease), transform 1s var(--ease);
}
[data-reveal].in {
  opacity: 1;
  transform: translateY(0);
}
[data-reveal][data-delay="1"] { transition-delay: .08s; }
[data-reveal][data-delay="2"] { transition-delay: .16s; }
[data-reveal][data-delay="3"] { transition-delay: .24s; }
[data-reveal][data-delay="4"] { transition-delay: .32s; }
[data-reveal][data-delay="5"] { transition-delay: .40s; }

[data-reveal="mask"] {
  clip-path: inset(0 100% 0 0);
  transform: none;
  opacity: 1;
  transition: clip-path 1.1s var(--ease);
}
[data-reveal="mask"].in { clip-path: inset(0 0 0 0); }

[data-reveal="scale"] {
  transform: scale(.96);
}
[data-reveal="scale"].in { transform: scale(1); }

html[data-motion="off"] [data-reveal] {
  opacity: 1 !important;
  transform: none !important;
  clip-path: none !important;
  transition: none !important;
}

/* ---------- noise / texture ---------- */
.grain::before {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background-image: url("data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHdpZHRoPScxNjAnIGhlaWdodD0nMTYwJz48ZmlsdGVyIGlkPSduJz48ZmVUdXJidWxlbmNlIHR5cGU9J2ZyYWN0YWxOb2lzZScgYmFzZUZyZXF1ZW5jeT0nLjknIG51bU9jdGF2ZXM9JzInIHN0aXRjaFRpbGVzPSdzdGl0Y2gnLz48ZmVDb2xvck1hdHJpeCB2YWx1ZXM9JzAgMCAwIDAgMC4wNjcgIDAgMCAwIDAgMC4yNDcgIDAgMCAwIDAgMC4yNzUgIDAgMCAwIC4zNSAwJy8+PC9maWx0ZXI+PHJlY3Qgd2lkdGg9JzE2MCcgaGVpZ2h0PScxNjAnIGZpbHRlcj0ndXJsKCNuKScgb3BhY2l0eT0nLjQnLz48L3N2Zz4=");
  opacity: .12; mix-blend-mode: multiply;
}