— The challenge
What we walked into.
A commercial service & repair firm was treating every project as one-off transactional work — high volume but no recurring revenue, no predictable forecast, and razor-thin margins. The team had capacity, the customer base was loyal, but the offer wasn't structured to lock in recurring relationships.
- Designed three tiers of managed services plans with clear value differentiation
- Repositioned the brand and messaging around proactive service vs. reactive repair
- Built an aggressive but data-driven digital campaign with email at the center
- Trained sales reps on the new offer and the value-based conversation
— Our approach
How we worked it.
1,805%ROI
— Outcome
on email marketing campaign
1,805% ROI on the email campaign and a wave of customers converting from transactional to managed. The recurring revenue base is now substantial and growing. The trajectory says market leader within a few years.
Could be your business next.
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