Comprehensive revenue strategy and team enablement.
Full leadership enablement and operational alignment for organizations ready to scale faster and smarter. Twice the embedded time of Core, with deeper involvement in sales, marketing, and client success.
Starting rate. Minimum 6-month engagement. Tailored to your specific revenue levers.
For companies preparing for a meaningful growth step, a capital event, or a transition that needs senior firepower across multiple teams.
Plus adds implementation, not just strategy.
Five focus areas. Twice the embedded time. Hands inside the work, not just outside advising it.
16–20 hours / month
Dedicated leadership and implementation across your full revenue stack.
Pricing optimization
Offer and pricing redesign for higher profit margins.
Sales & CS enablement
Programs that turn front-line teams into a real revenue engine.
Retention & expansion
Playbooks that lock in revenue and grow accounts predictably.
Implementation, not just strategy.
With Plus, we get into the work — building playbooks, training your team, integrating technology, optimizing margins. It's the difference between a CRO who advises and a CRO who runs.
Most Plus engagements include support for sales enablement, client success / retention programs, and marketing alignment. We tailor the mix to where the revenue leverage actually is in your business.
— Comprehensive
When to choose Plus over Core.
- You're preparing for a meaningful growth step or capital event
- You have multiple revenue teams (sales, marketing, CS) that need to align
- You want speed and depth — not just oversight
- You need senior firepower across the full revenue stack, not just advisory hours
- You're scaling 2× or more in the next 12 months and need senior horsepower
We first engaged Krista as Fractional VP of Sales & Marketing in 2016. In 2019, she joined our team as full-time CRO and produced fantastic results, helping more than triple our top line revenue.