What we walked into.
A multi-location heavy equipment dealer needed a way to drive consistent sales pipeline online while keeping the offline showroom experience the brand was known for. Digital efforts had been scattered and disconnected from the in-house sales team.
- Built an integrated digital and email program tied to inventory and showroom cadence
- Aligned online lead-handling with the offline sales process
- Created a feedback loop between dealership sales reps and the marketing team
- Tested and optimized email campaigns relentlessly over the engagement
How we worked it.
on digital + email programs
396% ROI on the digital and email programs. Sales boosted across multiple locations. Most importantly: a marketing program the leadership team could trust and that integrated cleanly with how the dealership actually sold.
I worked with Krista for nearly 8 years at West Coast Equipment. Because she had a deep understanding of our business and objectives, she helped us create a winning online strategy that integrated with our in-house operations and boosted sales.
Could be your business next.
Every case study started with a discovery call. Yours can too.