HR consultancy

From 6% MRR to 25% MRR in 120 days.

HR Plus had built a great reputation — but inconsistent sales, sticker-shock pricing, and unclear workflows were holding them back. We re-engineered the sales process and pricing model. Cash flow stabilized, clients got happier.

ServicesPricing Strategy · Sales Process · Retention Timeline120 days ClientHuman Resource Plus
HR consultant meeting with an SMB founder
Human Resource Plus — HR consultancy
25%MRR (was 6%)
83%Gross margin
120Days to results
NewPricing model
— The challenge

What we walked into.

HR Plus had built a 20-year reputation for excellent service — but the business was running on project-based work with unpredictable cash flow. Pricing was inconsistent and sometimes resulted in sticker shock for clients. Margins fluctuated wildly.

  • Re-engineered the sales process to lead with value, not hours
  • Built tiered pricing and service packages aligned to client problem types
  • Moved suitable clients from project billing to monthly recurring contracts
  • Refined the proposal and onboarding workflow so the experience matched the price
— Our approach

How we worked it.

25%MRR
— Outcome

up from 6% in 120 days

In 120 days: monthly recurring revenue grew from 6% of total revenue to 25%. Gross margins stabilized in the 75–83% range. Clients reported they were happier — predictable pricing meant fewer surprises and more ongoing access.

"

Working with K. Hollingsworth Consulting has been a game-changer for Human Resource Plus. In just a few months, they helped us move from project-based billing to recurring revenue — which stabilized cash flow and made our clients happier with consistent support.

CH
Christina Hicks Owner · Human Resource Plus

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